Creating the vision
The team at New Homes Marketing have a wealth of experience designing and creating a vision to support a marketing campaign for any new property or new development scheme. Whether you are aiming to sell a one-off luxury mansion house, a development of new apartments or a newly refurbished historical building, our professional team can help produce the tools to attract the right buyers and guide them to purchasing their dream home off-plan.
We can work in partnership with property developers, liaise with appointed estate agents and manage advertising with local newspapers and magazines. We can also create online campaigns and design dedicated websites to reach a wider audience on the internet.
Our services include:
- Generating marketing names for a new development and designing a logo identity
- Brochure design and printing including floor plans, site plans, maps, copy and location photography
- Property CGI’s and illustrations
- Site hoarding and signage
- New homes websites/developers' corporate websites
- Estate agents/show home window displays
- Local, national newspaper and magazine advertising campaigns
- Launch campaigns and PR
If you would like more information on how we can help create the right vision for your new development and aid estate agents with sales, then please contact us today by email or call 01923 246116.
Top 10 Marketing Tips for Developers
1. It is easier for estate agents to sell off-plan if they are provided with a well-designed brochure that displays the necessary information about the new property or development and also illustrates the desired lifestyle for the target buyer.
2. Marketing materials should be professionally designed and branded according to your target market, location etc.
3. Your development's brand and style should follow through to all aspects of marketing (brochure, web, hoarding, adverts) and also the interior design.
4. Ensure you have professional photography taken of the development once finished. You can create a portfolio and use these images on future developments’ brochures and websites.
5. Ensure your development’s website is fully optimised to enable it to be found easily online and is mobile-responsive.
6. Get written testimonials from satisfied customers and use these on your next development’s website.
7. Use house builder guarantee logos and accreditation stamps on your advertising material.
8. Interior furniture suppliers of kitchens, bathrooms and other products always have staged photos. Use these to help sell your homes.
9. Every new homes development is an opportunity to promote your property company. Use your brand name where you can.
10. Always liaise with your property marketing company to estimate a budget for your marketing spend. Campaigns can last for several months to a number of years on larger schemes with different phases.
