Perception - Hitchin, Hertfordshire

Perception is a new luxury development of one and two bedroom apartments situated only a few minutes walk from Hitchin town centre. Built over three floors Perception consisted of two one bedroom and nine two bedroom apartments with modern open plan living space and contemporary kitchens and bathroom fittings.

The team of designers at New Homes Marketing created a brand identity and a series of marketing tools that would attract the target audience, i.e. the young professionals looking for their first time purchase onto the property ladder. The development was also ideal for property investors.

Being situated on a fairly busy thoroughfare, site hoarding graphics were essential and created a great advertising opportunity to sell the development off plan.

A contemporary style brochure included all the necessary information from site plans, floor plans, maps and detailed specifications including computer generated imagery of the building exterior.

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